Prospecting Vs Positioning - Prosecting Made Easy
If you are struggling when it comes to prospecting and your running into brick wall after brick wall with your prospects then this blog post is for you.
I learn that the majority of people in the network marketing industry are struggling when it comes to successfully prospecting and signing people into their business, the reason why is because these people are heavily focused on the prospecting and not focusing on the positioning.
first of all I just want to say that prospecting is the money making activity in your company but having said that if you are prospecting dead beat leads that are not on your life going to join your enterprise let alone work the enterprise then your prospecting efforts are just going to waste this is why positioning is so crucial.
So what do I mean by positioning and what does it obtain to do with prospecting?
Positioning is all about targeting a particular market and leading with value which eventually positions you as an expert in the field as opposed to being just a further sales person trying to sell something to bring home a quick buck.
You potency be asking yourself well how do I position myself as an expert if I am new to this industry? And the answer is simple, if you want to be very assured of success in this industry you gain to invest and increase the value within yourself.
This doesn't mean that you acquire to learn everything but you do need to believe the needs of the market place and supply your prospects with the learning that they are inquiring for that way you become the go to guy or girl, you want to acquire your prospects interests at heart and gain the pure intentions of helping others.
Once you position yourself like this amazing things will happen in your business, you will start to obtain people contacting you wanting to discover more about you and what you are doing.
The majority of distributors in this industry contemplate that they are offering value with their company opportunity because their business opportunity is going to save the world and set you free.
The problem with this is that enterprise opportunities are a dime a dozen and truth be told if a person doesn't realize how to market online and position themselves as a leader they are going to struggle to even pay the rent with any biz opp on the planet so your enterprise is not the value that you need to be leading with.
If you are new to the network marketing industry then I want you to listen carefully to this next statement because it will absolutely be the means to your reward or failure in your online business.
"You Need To Promote Yourself On The Front End And Follow Up With Your business On The Backend"
You may be thinking this is outrageous because likeliness are that your up line has solely ever taught you to convince out there and start selling your enterprise opportunity, start prosecting your neighbour, harassing your friends and family, their friends and family, anyone who walks within three feet of you BUT truthfully my friend, these strategies are killing your company and will lead to your failure.
These strategies are entirely positioning you as an annoying sales person and guess what, people don't like to be sold!
"People enter People, They Do Not enter Companies"
So what effects does positioning acquire on your enterprise and what differences will this have on your prospecting?
When you position yourself as the go to guy who has the dirt that your prospects need to move forward then you gain people entering in their facts on your websites, emailing you, contacting you through facebook, and calling you.
So in the course of time you don't obtain to pound the pavement chasing people around your local town, people come to you and when you do acquire to pick up the phone and chances you are talking to people who gain requested you to call them, they are waiting for you to call, they are eager in what you acquire to say as opposed to prospecting cold leads that couldn't care less about you and what you gain to offer.
So Prospecting Vs Positioning
I think it is obvious that positioning will gain the difference in your enterprise however prospecting is going to put money in the bank so you need to find a balance between the two to maximize your enterprise development.
If you are running around like a chook with their head cut off trying to recruit people locally then this is a WAKE UP call for you! That you really do need!!!
Don't fall into the rut of thinking that your up line and sponsor must experience very best because if they acquire you prospecting like this then they don't obtain a clue themselves, if this is the case then it is up to you to take your company into your own hands my friend and start building value within yourself and become the go to guy or girl that 98% of this industry needs.
About the Author
learn the secrets of attraction marketing with Mike Dillard Magnetic Sponsoring and take it to the next level with Attraction Marketing.
