A few Great Direct Selling Businesses
The following facts were captured from the crew of Nexera LLC. They have taken the time to perform the reseach of placing together the best 25 direct selling companies. I have limited it down to the top four simply so we can break down to components what accurately got these businesses to the top 4 positions.
They took into high regard points that mattered as well as things that didn't be of consequence such as popularity. They found out that popularity does matter but they also found out 24 out of the 25 they dissected belonged to the DSA-Direct Selling Association. So Nexera took several things into account so they could be fair about the complete study.
One thing that mattered was time in business. Nexera used bull's-eye criteria to rank the businesses. They call it the "Nexera Five Factor Formula". The following is their criteria they looked for in companies:
1. The establishment must be a self described Network marketing, MLM or MLM business.
2. The company must be in business for at least ten years (why 10 years? Their research shows that since 1957 thousand of Network marketing companies began but to this year only 50 Mlm companies have celebrated their tenth anniversary and are still in operation today).
3. The corporation must have a Google Page Rank-known as GPR- a scale of one through ten with ten being the top.
4. The establishment must have an Alexa Rank-AR-and here the lesser the number the better.
5. The firm must show up in Google Trends-GT-all regions for the last year which means that a score of 1.00 would indicate the same level of Online search interest, with anything above 1.00 is more interest and anything below 1.00 is less interest.
What I also found interesting is that only six out of the 25 businesses are publicly traded. All twenty five are United States based. Out of those 25, 21 of them are health related companies. In his book, Paul Zane Pilzer explains why skincare, nutrition and weight loss products continue to drive the trends in this niche.
Now that we know what ranking factors were used to set up the list of the top 25 Network marketing businesses, the top four businesses on this list are:
In the top spot: Amway, that has been in operation for 51 years. Amway has a GPR score of 6, an AR score of 8,827 and a GT score of 1.88. In the second spot is: Herbalife. Herbalife has been in operation for 30 years and has a GPR score of 6, an AR score of 28,745 and a GT score of 2.10. In the third rank is ACN, the worlds's largest direct seller of telecommunication services, that has been in business for 17 years with a GPR score of 6, an AR score of 25,913 and a GT score of 1.12. Coming in at the number four spot is USANA, a supplement company, that has been in business for 18 years, is publicly traded and has a GPR score of 5, an AR score of 14,192 and a GT score of 0.44.
If you are researching the top mlm businesses, remember that there are over 1,000 different businesses. The actuality is that the very large majority of these companies will never continue to live to celebrate their 10th anniversary. Bad but true. Now there are over 59 million people who make a living through multilevel marketing.
In addition, Visalus sciences and Monavie are two businesses less than ten years old that are making a big splash in the industry.
About the Author
Visalus is the newest of all the businesses listed, feel free call on their website for more data.