6 Ways to Keep Visitors Coming Back
When it comes to web design, attention should focus on every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.
1) Do not use splash pages
Splash pages are the first pages you see when you arrive at a website. They usually have a beautiful image with words like "welcome" or "click here to enter". In fact, they are just that, nice vases with no real purpose. Do not give your visitors a reason to click on the "back" button! Give them the value of your site up front without the splash page.
2) Do not use banner advertisements
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Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.
3) Have a simple and clear navigation
You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash menus or multi-tiered dropdowns. If your visitors don't know how to navigate, they will leave your site.
4) Have a clear indication of where the user is
When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don't confuse visitors because confusion means "I'm off"!
5) Avoid audio on your site
If your visitor is going to stay a long time, reading your content, you will want to make sure they're not annoyed by some audio looping on and on on your website. If you must add audio, make sure they have some control over it -- volume or muting controls would work fine.
6) Optimise content
Optimise the content of your site to target keywords. For example if I was a web design company in Guildford I might optimise content around web design surrey, website design guildford or I might even broaden the target phrase and optimise for digital marketing surrey.
About the Author
Stephen Reynolds has worked within the website design, Internet Marketing and SEO industries for many years providing value for money web design surrey to businesses of all sizes. Further information can be found from the DNC Global websiteavailable at www.dncglobal.com.