Five Ways to Use Viral Videos to Increase Traffic
Video marketing is a bit of a double-edged sword for a lot of internet marketers - they know it works great, but they get stuck when it comes to creating the video.
However, there are ways to make it easier to create a good video. Actually, anyone can create video easily with an easy to use tool. Below are 5 strategies for making videos and getting traffic to them to help them go viral - driving a bunch of traffic (and hopefully income!) to your website.
Tip #1 - Choosing a Subject for your Video
The first step - before you create anything - is to decide what topic you're going to cover in the video. Getting your video to go viral can be as simple as choosing a particularly controversial topic. You don't have to make something up to do this. By using the video to make a statement; regardless of your personal take on the issue; you will generate traffic from those who fall on both sides of the issue. Strong feelings for or against your topic can encourage those who support it or who hate it to not only respond to your video but to share it with others.
Tip #2 - Creating The Video
Creating a professional level film is not a requirement for generating traffic to your site. You can use methods as simple as a screen capture video, that showcases a product or that directs the one watching your video through a PowerPoint presentation. It doesn't have to cost a fortune to get started, use Camtasia (30 day trial) or a free program like Camstudio to get started. Either of them will get you up and running at no cost.
* Camstudio - http://camstudio.org
* Camtasia - http://www.techsmith.com/camtasia
Once you have installed and opened the video software, you need only click on "record," begin speaking or presenting, and the software will take care of the rest. Keep the video brief. The shorter your video the more likely people will be to watch the entire thing.
Tip #3 - How to Post Your Video
Considering the colossal size of the site, posting your video on YouTube will guarantee your video gets seen by the most people possible. Sites like Google Video, Vimeo, Metacafe, Revver and Stickam are video sharing sites that are also quite popular and which should be taken into consideration when you are thinking of uploading your video.
Tip #4 - Promoting Your Video
Now it is time to promote your video. There are several ways to do this, including:
- Facebook
- Twitter
- Your email list
- Your blog. Basically, anywhere you have a group of people following your updates, send them a link to your video. Don't be shy about asking people to do you a favor by subscribing to your channel or clicking on "like". The more people you share your video with, the more people they will share it with, and soon your video will go viral. And hopefully those people do the same, reaching more and more people all the time. You'll find your video reaching "critical mass" by using these steps.
Tip #5 - Don't Give Up
Let's be honest - not every video you post is going to be a big hit. The biggest trick of the trade is to keep publishing new videos. Continue to submit new videos. Interact with people who are commenting on your existing ones. Keep your old videos fresh in people's minds by continually promoting them. By following these simple steps you will see your videos views and comments continue to increase until eventually some reach "critical mass". Which will wind up driving more traffic to your websites and ultimately help you make more money from them.
About the Author
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